12月6日讯,尤文图斯CEO斯卡纳维诺在节目中详细探讨了俱乐部的财务状况、青训发展及女足项目等多个重要议题,并展示了未来的发展规划。
谈到足球与媒体的关系时,斯卡纳维诺表示:“足球和媒体是两个迷人的世界,其中热情至关重要。它们都需要特定的组织技能来确保顺利运转。我看到这两个领域有很多相似之处:尤文图斯是一家同时拥有企业部门和体育部门的公司,这两者经常相互关联,人为因素也非常关键。此外,随着数字领域的发展,足球商业模式与媒体世界之间的联系愈发紧密。”
关于俱乐部当前财务状况,他提到:“正如我们在最近股东大会上所述,上赛季亏损接近2亿欧元。但如果深入分析数据,由于未参加欧洲赛事导致收入减少以及特殊支出,大部分亏损并不涉及日常运营。因此,我认为今年实际亏损应约为7000万欧元,比去年下降超过50%。我们对未来发展的轨迹持乐观态度:尽管仍存在一些不可预测因素,但我们的主要目标是在可持续性与竞争力之间保持平衡。”
他还指出,“过去一段时间,我们经历了一轮薪资和折旧总额较高时期。希望继续保证高水平竞争力,使自己成为投资预算最高的俱乐部之一。当然,要实现这一点,需要做出正确市场选择并赢得比赛,同时也要依靠一点运气,但基础条件已经具备,我们绝不是走下坡路。”
谈及球队建设时,他说:“如今,一些顶级俱乐部收费昂贵,这造成球员成本的不成比例现象。我认为超出某个限度是不健康的,而足球作为团队运动,不仅优秀球员能够产生影响,还需考虑其他多种因素。这就是为什么我们正在与朱托利和蒂亚戈-莫塔合作打造一支强大的球队,也不排除引进具有突破潜力的新星。”
Skanavino进一步强调,如果能找到工资帽的问题解决方案,将大幅提升各队伍间竞争能力。他补充道,从基础设施、资产、品牌及商品销售角度来看,目前情况积极。例如,在体育场方面,上赛季除了欧洲赛事外创下了历史新高,今年计划再创新纪录。“这是一个基本资产,有着优质接待服务;未来还有许多想法以改善球迷体验。同时,我们不能忽视品牌传播、商品销售及社交媒体工作。目前,通过尤文图斯Creator Lab项目,每天制作原创内容,为社交平台提供产品支持,让全球粉丝数量逼近2亿,使其成为意大利最受关注品牌,这是推动赞助商投资回报的重要工具,”他说。
Talk about the Club World Cup, Skarnovino said: "We see this as a very positive opportunity for both the club and players to gain experience and compete on the world stage. It's an excellent time for Juventus to increase its global exposure.” He added that this event brings revenue, and they are in close talks with other European clubs regarding participation.
Ska Navinno also mentioned ongoing negotiations with potential shirt sponsors, anticipating finalization by season's end. The involvement in prestigious tournaments like the Club World Cup enhances appeal not only during this season but over multi-year contracts as well. They aim to raise awareness of important organizations such as Save the Children through long-term partnerships.
Diving into youth training importance, he stated: “Young talents need time and suitable environment to reach their full potential. This is why we believe in our Next Gen project which provides competitive challenges within Juventus' family without solely focusing on short-term needs.” Investment should be viewed from a long-term perspective; it’s certainly considered correct strategy moving forward.
Regarding women's football team development, he remarked: “This program has been around for years yet remains economically nascent here in Italy due lack of commercial growth impacting resources furthering improvement efforts." Nevertheless,”we will continue investing deeply while celebrating impressive performances shown so far this year."
Additionally addressing club structure details reveals roughly 500 staff members across various contract types—illustrating significant organizational capacity reflected via modern facilities currently deemed advanced & professional including Vinovo Training Center where no major changes planned at present.'